Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry. Under the motto "The world of travel lives here," ITB Berlin 2025 once again expects exhibitors and trade visitors from all over the world. Around two-thirds of the exhibitors and nearly half of the participants come from abroad, all with significant decision-making power.

The trade show is clearly structured: in addition to the geographic division by destinations, market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology are represented.

Dive into the key topics shaping the future of tourism: from the integration of AI into the customer journey to the creation of sustainable marketing strategies. The ITB Berlin Transition Lab offers exclusive side-events with 20 compact insights in just 90 minutes, helping you understand how these shifts affect your organization and the actions you can take to come out stronger.